29 Jun 2018

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Personal Data Democracy ICO Review - Democratizing Brokerage of Personal Data

Opiria -Platform and PDATA Token are creating a global decentralized marketplace for the secure and transparent buying and selling of personal data. Companies worldwide desperately need personal data from consumers to understand their needs and requirements in order to design products and services that fuel desire as well as perfectly target marketing and sales activities.

This is why data brokerage is a 250 billion USD/year industry and personal data the oil of the 21st century. Opiria-Platform enables consumers to create a passive income stream by monetizing their personal data. Companies can buy personal data directly from consumers and compensate them with PDATA Tokens. PDATA Token is the currency that expresses the value of personal data and enables its trading by using smart contracts on the blockchain.



You Chan Check Video Review In Here 


Basic Information


Token
PDATA

Price
1 PDATA = 0.1 USD

Platform
Ethereum

Soft cap
5 000 000 USD
Hard cap
35 000 000 USD
Country
Germany
Whitelist/KYC
KYC & Whitelist

Whitepaper                   Click Here For Visit Their Whitepaper
Website                         Click Here For Visit Website Official
Ann Thread                   Click Here For Know Update Information
Telegram                       Click Here To Join Telegram Official

What Is PDATA

Opiria building the first Ethereum blockchain based marketplace for the secure and transparent buying and selling of personal data. Opiria-Platform enables consumers to create a passive income stream by monetizing their personal data. Companies can buy personal data directly from consumers. PDATA token is the currency that expresses the value of personal data.


How it works

The PDATA token ecosystem consists of consumers and companies, facilitating a two-sided token economy. Companies can purchase personal data directly from consumers by compensating them with PDATA tokens.

Consumers receive PDATA tokens for providing personal data to companies. Consumers can decide which personal data they disclose and who gets access to it. Due to blockchain mechanisms, consumer’s anonymity and data privacy are fully protected.


The Opiria platform is a fully transparent open marketplace for the secure trading of personal data without any middleman. The PDATA token puts value in personal data and creates a currency that exactly expresses their value.


Companies get quick and easy access to personal data from consumers by compensating them with PDATA tokens. Companies receive more specific data of higher quality and will be able to make the right decisions when designing new products and services as well as to better target marketing and sales activities.



Concept

The PDATA token will be issued based on the Ethereum blockchain. Opiria-Platform and PDATA token create a global decentralized marketplace for the secure and transparent trading of personal data. Companies need PDATA tokens to buy personal data directly from consumers. Consumers are compensated for their personal data with PDATA tokens, allowing them to create a passive income stream by selling the data they naturally produce every day. 

This is how the PDATA token puts a tangible value on personal data. By exchanging PDATA tokens, consumers can cash out and receive fiat currency directly into their bank account. Consumers can also invite other users and receive PDATA tokens when they sign up to the platform. If a consumer holds more PDATA tokens then another consumer, he is more likely to receive a “personal data request” from a company earlier than consumers with less PDATA tokens. This gives consumers that keep a larger pool of PDATA tokens on-hand on average a small time advantage to sell their data to companies.


PDATA Token usage

from consumers without any middlemen. Consumer acquisition strategies include paying consumers to join or take surveys and partnering with companies to invite consumers from their client databases. The PDATA token puts value in personal data and creates a currency that exactly expresses their value.

Consumers can create a profile on the Opiria platform by disclosing personal data and giving an allowance that data is being collected via e.g. a browser plugin, a smartphone app, from wearables and smart devices or through surveys. They can decide which data they disclose to the Opiria database. The more they disclose the more valuable their profile becomes.


Companies can ask consumers for permission to access the disclosed personal data via the Opiria platform. If the consumer consents to providing their data, a smart contract between the consumer and the company are established. On this basis, the consumer is paid with PDATA tokens and the company receives the requested personal data.


Very importantly Opiria and PDATA enable companies to gather more and more specific personal data from consumers that they can get today from data brokers (e.g. tracking data from wearables, smartphone usage or eye tracking and browsing behavior on the web). That´s a huge added value for companies!


The following figure shows how the blockchain-based Opiria ecosystem works, what personal data can be accessed and how consumers are compensated via PDATA Tokens for disclosing personal data.Opiria and the PDATA token create an ecosystem for the secure trading of personal data while fully protecting the consumers´ data privacy, and granting consumers full control over direct payments for their personal data.


This fully transparent open marketplace will motivate consumers to provide data instead of fighting against surreptitious data brokers. Companies get a quick and easy way to access more specific personal data of higher quality and will be able to make much better decisions when designing new innovative products and services, and better target marketing and sales activities.


In contrast to most ICOs who just sell ideas, Opiria already has a real product with real customers. Fortune 500 companies such as Intel, Volkswagen, BMW, Audi, Mercedes, Freightliner, Procter & Gamble, General Motors, and Nissan are already using Opiria. Right now the Opiria consumer research platform is helping companies worldwide to understand consumer needs and requirements. Using the Opiria web-application and the Opiria smartphone app, companies have a direct line to consumers and can get their opinion and feedback, worldwide and 24/7 in real-time.


The blockchain-based Opiria & PDATA Token ecosystem builds on top of that already existing business with already existing revenue. We believe the addition of PDATA Token will disrupt the 250 billion USD per year data brokerage business and become the gold standard for companies to access consumers´ personal data. Furthermore, we expect a growth spurt of the whole business because of the easier and better availability of personal data due to PDATA and Opiria.

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