11 Jul 2018

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Ubex ICO Review - Artificial Intelligence in Advertising





The ubex project is a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.

Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the fairest and interesting model for all market participants.

Ubex present to you the Ubex project – a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.


There is no single instrument by which a large advertiser could easily filter out the most effective websites for their advertising and remain certain that their media budget for digital advertising would be spent efficiently.

In addition, the budgetary policies of large companies often do not possess sufficient flexibility to allow employees to purchase advertising slots on various websites in the volumes necessary. In order to save money and speed up the process, medium and large advertisers often prefer to work through digital agencies (or full-cycle advertising agencies that have a digital department within their structure) that, within the budget approved for a certain period, are engaged in the purchase of advertising slots and monitor the effectiveness of such purchases.

What Problems Does Ubex Seek To Solve?

Ubex believes users, advertisers, and publishers – the three participants in the global advertising ecosystem – are facing various problems with today’s advertising systems, including:

Users

  • Irrelevant or annoying advertisements
  • Overpayment for products and services due to multiple intermediaries and high commissions
  • High risks due to the use of coercive advertising methods by scammers

Advertisers

  • The uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales 
  • Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff
  • Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent

Publishers

  • Struggle to find advertisers to fill advertising slots
  • Face low earnings and the inability to forecast future payments from advertisers
  • Payment delays and non-payments from dishonest or low-quality advertisers
Ubex believes it can solve all of these problems by using a decentralized advertising exchange. 

General Information


Token              UBEX 

Platform          Ethereum 

Standard          ERC20 

Quantity          4,000,000,000 UBEX

Price                1 UBEX = 0,00001 ETH

Payment          ETH,BTC,LTC



Soft cap           4,000 ETH

Hard cap         24,000 ETH

ICO
Start                  21 Mei 2018 
Completion      13 Agustus 2018
Bonus               20%
Min Buy            0,01 ETH

Nb : Unsold Tokens Will Be Burned.




    Team



    Artem Chestnov
    CEO and Co-founder



    Daniel Biesuz
    Ubex Head of Legal 
    and Co-founder



    Dan Gartman
    CTO




    Andrew Rippon
    COO



    Kathrin Anthony
    Head of Global Sales



    Cooz Komei Tokita
    Director of Business Development

    Advisor



    Ismail Malik
    Marketing Advisor


    Arie Orlovsky
    Advisor Israel


    Michael Gord
    Technical Advisor


    Cecilia Mueller Chen
    Compliance Advisor




    Roadmap




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